The Ketchup Economy

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 CBS LINE

Volume 3.9 


 

The concept of the 'ketchup economy' illustrates how everyday consumer choices can reflect broader economic conditions. Research has shown that during periods of financial stress, households tend to purchase larger bottles of ketchup as a cost-saving measure, while in more prosperous times, smaller and more convenient packaging is favored. This subtle shift in buying patterns demonstrates how even the most ordinary products can serve as indicators of consumer confidence and economic trends.


Merin George
Econometrics and Financial Technology



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